First off, it is often taught in society that a corporation is a person. This is not universally agreed and some people vehemently disagree, but many societies hold to it. The thinking is that if you steal from an organization, it is just as if you have stolen from an individual. So, laws concerning individuals can apply to organizations. This is a rough approximation, but I think it to carry the essence of the idea.
However, if a corporation can be a person, can a corporation have a religion? Often, the answer in society is that a corporation is not allowed to have a religion. That is, corporations exist primarily for the purpose of making profit for the shareholders. That is the bottom line. Now, some corporations, wishing to incorporate non-materialist values, either Christian or secular humanist or some other ideology, will insist on multiple bottom lines. That is, in addition to total profit, one has a secondary metric for benefit to the environment or perhaps one on benefits to the work of human-rights advocacy or other humanitarian efforts. The multiple bottom line strategy has been used by corporations wishing to do Christian ministry as a Business as Mission(BAM) model. Whether it be human-rights advocacy or Evangelical Christian advocacy, this could be one of the bottom lines, and, in a sense, characteristic of the religion of the corporation.
But a corporation is not the Church. At best, it is a parachurch ministry.
It is often said that churches compete with each other for parishioners. Anglicans compete against Catholics against Lutherans against Baptists. The ones that provide more of what the parishioners want get more parishioners and thus more offerings. The ones that don’t will go into debt and cease to exist. Such a business model is often said to be good for the parishioners because it gives them what they want at the lowest cost and motivates the churches to be efficient in providing their services.
There is a sense in which this makes a lot of sense, but there is a sense in which it is completely foolish. I think the best way to explain it would be to think in terms of Rogerian and Skinnerian schools of Psychology. Suppose that Rogerians and Skinnerians were mutually exclusive such that they were not allowed to cooperate with each other. Each group is competing with the other to make the better sales pitch to society. The Psychology school that makes the better sales pitch gets more research grant money. If the Rogerians get all the grant money and Skinnerians get none, the the Skinnerians are unable to do any research while the Rogerians get to research all that they want. In a sense, this competition can be said to be good for society in that it provides them a model of Psychology that meets their preferences at the lowest cost while motivating the Rogerians and Skinnerians to be as efficient as possible to make the best sales pitch. However, the success of Rogerians’ sales pitches have absolutely nothing to do with whether Rogerian theory better describes the world than Skinnerian theory. And this is where the danger can lie. There is a need for the Church to be as persuasive as possible to reach the world for the Gospel. However, if we focus too much on a sales-pitch approach, the Church could fail to fulfill the calling that Christ has given it. There is the danger of becoming a group that merely “tickles peoples’ ears” (2 Tim. 4:3). There is the danger that the Church would fail to incorporate discipleship (Matt. 28:18-20). There is the danger that the Church would not maintain corporate holiness (1 Cor. 5:12-13).
I am reminded of a sermon illustration I heard on the radio. A church was not collecting enough money to pay the mortgage on their building. So, they decided to open a side business of selling fried chicken. The fried chicken business went very very well and they made a lot of money. However, no one came to their church services. After a while, the church decided to simply be a fried chicken business and no longer be a church. Such a change of product is common in the business world and can be seen in examples as prominent as 3M, Motorola, Apple, and others. However, the Church must never change the “product” that is being offered. The Gospel must remain the same. The Word of the Lord endures forever.
For All flesh is like grass, and all its glory like a flower of the grass. The grass withers, and the flower falls, but the word of the Lord endures forever. And this is the word that was preached as the gospel to you. 1 Peter 1:24-25 HCSB